Effective 01 June 2026

Agreement to our Legal Terms

These terms and conditions (the "Terms") apply to your access to and use of the websites, mobile apps ("App"), and any other online products and services (collectively, the "Services") provided by crumbs social ltd. ("We" or "Us").

By accessing or using our Services, You agree to be bound by these Terms. If You do not agree to these Terms, You are expressly prohibited from accessing or using our Services.

1. Definitions and Interpretation

In these Terms: "Account" means your registered account for the Services; "Content" means any information, text, links, graphics, photos, audio, video, or other materials, including user‑generated content; "Your Content" has the meaning given in section 5; "App" means our mobile applications; "including" means including without limitation. Headings are for convenience only and do not affect interpretation. References to a person include individuals and legal entities. Words in the singular include the plural and vice versa.

2. Your Access to the Services

The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject Us to any registration requirement within such jurisdiction or country.

Children under the age of 18 are not allowed to create an account or use the Services. If You are in the European Economic Area, You must be over the age required by the laws of your country to create an account or use the Services.

By using the Services, You represent and warrant that:

  • (1) all registration information You submit will be true, accurate, current, and complete;
  • (2) You will maintain the accuracy of such information and promptly update such registration information as necessary;
  • (3) You have the legal capacity and You agree to comply with these Terms;
  • (4) You are not a minor in the jurisdiction in which You reside;
  • (5) You will not access the Services through automated or non-human means, whether through a bot, script or otherwise;
  • (6) You will not use the Services for any illegal or unauthorised purpose; and
  • (7) your use of the Services will not violate any applicable law or regulation.

If You provide any information that is untrue, inaccurate, not current, or incomplete, We have the right to suspend or terminate your account and refuse any and all current or future use of the Services (or any portion thereof).

3. Licence to Use

Subject to your compliance with these Terms, including the Things You Cannot Do section below, We grant You a personal, non-transferable, non-exclusive, revocable, limited licence to use and access the Services solely as permitted by these Terms. We reserve all rights not expressly granted to You by these Terms.

This licence does not include the right to:

  • license, sell, transfer, assign, distribute, host or otherwise commercially exploit the Services;
  • modify, prepare derivative works of, disassemble, decompile, or reverse engineer any part of the Services; or
  • access the Services in order to build a similar or competitive website, product, or service.

We reserve the right to modify, suspend, or discontinue the Services (in whole or in part) at any time, with or without notice to You. Any future release, update, or other addition to functionality of the Services will be subject to these Terms, which may be updated from time to time. You agree that We will not be liable to You or to any third party for any modification, suspension, or discontinuation of the Services or any part thereof.

4. Your crumbs Account and Account Security

You are solely responsible for the information associated with Your Account and anything that happens related to Your Account. You must maintain the security of Your Account and promptly notify Us if You discover or suspect that someone has accessed Your Account without your permission. We recommend that You use a strong password that is used only with the Services. We reserve the right to remove, reclaim, or change a username You select if We determine, in our sole discretion, that such username is inappropriate, obscene, or otherwise objectionable. You will not license, sell, or transfer Your Account.

We take reasonable measures designed to protect the security of the Services but cannot guarantee that unauthorised third parties will never defeat our measures. Please notify Us promptly of any actual or suspected security issues. Do not perform unauthorised security testing. We welcome good‑faith, coordinated vulnerability disclosure and will work with You to address issues.

5. Your Content

The Services may contain information, text, links, graphics, photos, or other materials ("Content"), including Content created with or submitted to the Services by You or through Your Account ("Your Content"). We take no responsibility for and We do not endorse any of Your Content.

By submitting Your Content to the Services, You represent and warrant that You have all rights, power, and authority necessary to grant the rights to Your Content contained within these Terms. Because You alone are responsible for Your Content, You may expose yourself to the liability if You post or share Content without all necessary rights.

You retain any ownership rights You have in Your Content, but You grant Us the following licence to use that Content:

When Your Content is created with or submitted to the Services, You grant Us a worldwide, royalty-free, irrevocable, perpetual, non-exclusive, transferable, and sublicensable licence to use, copy, modify, adapt, prepare derivative works from, distribute, perform, and display Your Content and any name, username or likeness provided in connection with Your Content in all media formats. This licence includes the right for Us to make Your Content available for syndication, broadcast, distribution, or publication by other companies, organisations, or individuals who partner with Us. You also irrevocably waive any claims and assertions of moral rights or attribution with respect to Your Content.

Any ideas, suggestions, and feedback about our Services that You provide to Us are entirely voluntary, and You agree that We may use such ideas, suggestions, and feedback without compensation or obligation to You.

We may, in our sole discretion, delete or remove Your Content at any time and for any reason, including for a violation of these Terms, or if You create a liability for Us.

6. Things You Cannot Do

We do not tolerate inappropriate or objectionable content or behaviour on our Services. When accessing or using the Services, You must respect others and their rights, so that we all may continue to use and enjoy the Services. When accessing or using our Services, You may not access or use the Services for any purpose other than that for which We make the Services available.

As a user of the Services, You will not:

  • Create or submit Content that attempt to circumvent any content-filtering techniques We use;
  • Use the Services to violate applicable law or infringe any person or entity's intellectual property or any other proprietary rights;
  • Attempt to gain unauthorised access to another user's Account or to the Services (or to other computer systems or networks connected to or used together with the Services).
  • Upload, transmit, or distribute to or through the Services any computer viruses, worms, or other software, including excessive use of capital letters and spamming (continuous posting of repetitive text), intended to interfere with the intended operation of the Services;
  • Harass, annoy, intimidate, or threaten any of our employees or agents engaged in providing any portion of the Services to You;
  • Use any information obtained from the Services in order to harass, abuse, or harm another person;
  • Make improper use of our support services or submit false reports of abuse or misconduct;
  • Use the Services in a manner inconsistent with any applicable laws or regulations;
  • Use the Services to harvest, collect, gather or assemble information or data regarding the Services or users of the Services;
  • Use the Services in any manner that could interfere with, disrupt, or negatively affect, or inhibit other users from fully enjoying the Services or that could damage, disable, overburden, or impair the functioning of the Services in any manner;
  • Intentionally negate any user's actions to delete or edit their Content on the Services;
  • Access, query, or search the Services with any automated systems, other than through our published interfaces and pursuant to their applicable terms;
  • License, sell, or transfer Your Account; or
  • Submit Content which:
    • You are not the owner of or do not have the necessary licences, rights, consents, releases, or permissions to use.
    • is false, inaccurate, or misleading.
    • is unsolicited or unauthorised advertising, promotional materials, pyramid schemes, chain letters, spam, mass mailings, or other forms of solicitation.
    • is obscene, lewd, lascivious, filthy, violent, harassing, libellous, slanderous, or otherwise objectionable (as determined by us).
    • ridicules, mocks, disparages, intimidates, or abuses anyone.
    • harasses or threatens (in the legal sense of those terms) any person, or promotes violence against a specific person or class of people.
    • violates any applicable law, regulation, or rule.
    • violates the privacy or publicity rights of any third party.
    • violates any applicable law concerning child pornography, or otherwise intended to protect the health or well-being of minors.
    • includes any offensive comments that are connected to race, national origin, gender, sexual preference, or physical handicap.
    • violates, or links to material that violates, any provision of these Terms, or any applicable law or regulation.

Any use of the Services in violation of the foregoing violates these Terms and may result in, among other things, termination or suspension of your rights to use the Services.

7. Mobile Application Licence

Apple and Android Devices

The following additional terms apply when You use the App obtained from either the Apple Store or Google Play (each an "App Distributor") to access the Services:

  1. You acknowledge that these Terms are concluded between You and Us only, and not with the App Distributor, and We, not the App Distributor, are solely responsible for our App and the content thereof. These Terms do not provide for usage rules for our App that are in conflict with the App Distributor's terms and conditions;
  2. the licence granted to You for our App is limited to a non-transferable licence to use the application on any Apple-branded Products that You own or control and as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions, except that such Licensed Application may be accessed and used by other accounts associated with the purchaser via Family Sharing or volume purchasing. For Android devices, the licence is limited to a non-transferable licence to use the application on a device that utilises the Android operating system, as applicable, and in accordance with the usage rules set forth in the applicable App Distributor's terms of service;
  3. We are responsible for providing any maintenance and support services with respect to the App as specified in the terms and conditions of this mobile application licence contained in these Terms or as otherwise required under applicable law, and You acknowledge that each App Distributor has no obligation whatsoever to furnish any maintenance and support services with respect to the App;
  4. We are solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of our App to conform to any applicable warranty, You may notify the applicable App Distributor, and the App Distributor will refund the purchase price for the App to You; and that, to the maximum extent permitted by applicable law, the App Distributor will have no other warranty obligation whatsoever with respect to our App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be our sole responsibility;
  5. You and We acknowledge that We, not the App Distributor, are responsible for addressing any claims of You or any third party relating to our App or your possession and/or use of the App, including, but not limited to: (i) product liability claims; (ii) any claim that our App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation, including in connection with our App’s use of the HealthKit and HomeKit frameworks (for Apple devices). These Terms do not limit our liability to You beyond what is permitted by applicable law;
  6. You and We acknowledge that, in the event of any third party claim that our App or your possession and use of that App infringes that third party’s intellectual property rights, We, not the App Distributor, will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim;
  7. You represent and warrant that (i) You are not located in a country that is subject to a US government embargo, or that has been designated by the US government as a "terrorist supporting" country and (ii) You are not listed on any US government list of prohibited or restricted parties;
  8. You must comply with applicable third-party terms of agreement when using the App, e.g. if You have a VoIP application, then You must not be in violation of their wireless data service agreement when using the App;
  9. You acknowledge and agree that the App Distributors and their subsidiaries are third-party beneficiaries of the terms and conditions in this mobile application licence contained in these Terms, and that each App Distributor will have the right (and will be deemed to have accepted the right) to enforce the terms and conditions in this mobile application licence contained in these Terms against You as a third-party beneficiary thereof;

8. Third-party Websites and Content

External websites and content
The Services may contain (or You may be sent via the App) links to other websites ('Third-Party Websites') as well as articles, photographs, text, graphics, pictures, designs, music, sound, video, information, applications, software, and other content or items belonging to or originating from third parties ('Third-Party Content'). Such Third-Party Websites and Third-Party Content are not investigated, monitored, or checked for accuracy, appropriateness, or completeness by Us, and We are not responsible for any Third-Party Websites accessed through the Services or any Third-Party Content posted on, available through, or installed from the Services, including the content, accuracy, offensiveness, opinions, reliability, privacy practices, or other policies of or contained in the Third-Party Websites or the Third-Party Content. Inclusion of, linking to, or permitting the use or installation of any Third-Party Websites or any Third-Party Content does not imply approval or endorsement thereof by Us. If You decide to leave the Services and access the Third-Party Websites or to use or install any Third-Party Content, You do so at your own risk, and You should be aware these Terms no longer govern. You should review the applicable terms and policies, including privacy and data gathering practices, of any website to which You navigate from the Services or relating to any applications You use or install from the Services. Any purchases You make through Third-Party Websites will be through other websites and from other companies, and We take no responsibility whatsoever in relation to such purchases which are exclusively between You and the applicable third party. You agree and acknowledge that We do not endorse the products or services offered on Third-Party Websites and You shall hold Us blameless from any harm caused by your purchase of such products or services. Additionally, You shall hold Us blameless from any losses sustained by You or harm caused to You relating to or resulting in any way from any Third-Party Content or any contact with Third-Party Websites.

Advertisers
We allow advertisers to display their advertisements and other information in certain areas of the Services, such as sidebar advertisements or banner advertisements. We simply provide the space to place such advertisements, and We have no other relationship with advertisers.

9. Crumbs Chocolate and Payment Information

There are no fees for use of many aspects of the Services. However, premium features, including Crumbs Chocolate, may be available for purchase or subscription. We may change the fees or benefits associated with the premium features from time to time with reasonable advance notice; provided, however, that no advance notice will be required for temporary promotions, including temporary reductions in the fees associated with the premium features.

You may submit your debit card, credit card, or other payment information ("Payment Information") via our Services to purchase premium features or other paid products or services. We use third-party service providers to process your Payment Information. If You submit your Payment Information, You agree to pay all costs that You incur, and You give Us permission to charge You when payment is due for an amount that includes these costs and any applicable taxes and fees.

10. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. CRUMBS SOCIAL LTD., ITS LICENSORS, AND ITS THIRD PARTY SERVICE PROVIDERS DO NOT WARRANT THAT THE SERVICES ARE ACCURATE, COMPLETE, RELIABLE, CURRENT, OR ERROR FREE. CRUMBS SOCIAL LTD. DOES NOT CONTROL, ENDORSE, OR TAKE RESPONSIBILITY FOR ANY CONTENT AVAILABLE ON OR LINKED TO THE SERVICES OR THE ACTIONS OF ANY THIRD PARTY OR USER. WHILE CRUMBS SOCIAL LTD. ATTEMPTS TO MAKE YOUR ACCESS TO AND USE OF OUR SERVICES SAFE, WE DO NOT REPRESENT OR WARRANT THAT OUR SERVICES OR SERVERS ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

11. Limitation of Liability

IN NO EVENT AND UNDER NO THEORY OF LIABILITY, INCLUDING, CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, WARRANTY, OR OTHERWISE, WILL WE BE LIABLE TO YOU FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, OR LOST PROFITS ARISING FROM OR RELATING TO THESE TERMS OR THE SERVICES, INCLUDING THOSE ARISING FROM OR RELATING TO CONTENT MADE AVAILABLE ON THE SERVICES THAT IS ALLEGED TO BE DEFAMATORY, OFFENSIVE, OR ILLEGAL. ACCESS TO, AND USE OF, THE SERVICES IS AT YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR DEVICE OR COMPUTER SYSTEM, OR LOSS OF DATA RESULTING THEREFROM. NOTHING IN THESE TERMS EXCLUDES OR LIMITS LIABILITY FOR FRAUD, FRAUDULENT MISREPRESENTATION, DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE, OR ANY LIABILITY WHICH CANNOT BE LIMITED OR EXCLUDED BY LAW.

12. Indemnification

You agree to defend, indemnify, and hold Us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys' fees and expenses, made by any third party due to or arising out of: (1) Your Content; (2) use of the Services; (3) breach of these Terms; (4) any breach of your representations and warranties set forth in these Terms; (5) your violation of the rights of a third party, including but not limited to intellectual property rights; or (6) any overt harmful act toward any other user of the Services with whom You connected via the Services. Notwithstanding the foregoing, We reserve the right, at your expense, to assume the exclusive defence and control of any matter for which You are required to indemnify claims. We will use reasonable efforts to notify You of any such claim, action, or proceeding which is subject to this indemnification upon becoming aware of it.

13. Miscellaneous

These Terms constitute the entire agreement between You and Us regarding your access to and use of the Services. Our failure to exercise or enforce any right or provision of these Terms will not operate as a waiver of such right or provision. If any provision of these Terms is, for any reason, held to be illegal, invalid or unenforceable, the rest of the Terms will remain in effect. You may not assign or transfer any of your rights or obligations under these Terms without our consent. We may freely assign these Terms.

14. Changes to these Terms

We may update these Terms from time to time. We will post the updated Terms and update the "Effective" date at the top. For material changes, We will provide reasonable advance notice via the Services and/or by email where possible. Unless otherwise stated, the updated Terms will take effect on the date indicated. Your continued use of the Services after the effective date constitutes your acceptance of the updated Terms.

15. Suspension and Termination

We may suspend or terminate your Account or access to the Services immediately (with or without notice) if: (a) You breach these Terms or applicable law; (b) We are required to do so by law; (c) doing so is necessary to protect the rights, property, or safety of users, Us, or the public; or (d) there is actual or suspected fraud or security risk. Where reasonable, We will notify You of the reason and provide basic information on how to appeal a moderation or account action by contacting Us using the contact information provided in section 25. Upon termination, the licence granted to You under section 3 ends and You must stop using the Services. We may delete or disable access to Your Content, except where We are required or permitted to retain it by law. Any provision intended to survive termination will continue in force, including sections 5, 10–13, 17–24.

16. Governing Law and Jurisdiction

These Terms and any dispute or claim (including non‑contractual disputes or claims) arising out of or in connection with them or their subject matter or formation shall be governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim, except that consumers resident in another part of the United Kingdom may bring proceedings in their local courts.

17. Our Intellectual Property

The Services and all materials contained therein (excluding Your Content), including software, designs, text, graphics, photos, video, music, sound, and the selection and arrangement thereof, are owned by or licensed to crumbs social ltd. and are protected by intellectual property laws. Except as expressly permitted by these Terms, You must not use, copy, reproduce, modify, distribute, transmit, display, sell, licence, or otherwise exploit any of our intellectual property without our prior written permission. Any trade marks, logos, and service marks displayed on the Services are our property or the property of third parties. You are not permitted to use them without the owner’s prior written consent.

18. Copyright and IP Complaints

We respect intellectual property rights and expect users to do the same. If You believe Content on the Services infringes your rights, please email a notice to Us using the information provided in section 25 with: (a) your contact details; (b) a description of the work You claim has been infringed; (c) a description of the material You claim is infringing and where it is located; (d) a statement that You have a good‑faith belief that the disputed use is not authorised; and (e) a statement that the information in your notice is accurate and, if applicable, that You are the rights owner or authorised to act on their behalf. We may remove or disable access to allegedly infringing material and may terminate Accounts of repeat infringers.

19. Availability and Maintenance

We aim to keep the Services available, but they may be interrupted, including for scheduled maintenance, updates, or unscheduled downtime. We are not liable for any interruption or loss of data. We may offer features labelled as beta, preview, or similar. Such features are provided "as is", may be subject to additional terms, and may be withdrawn at any time.

20. Monitoring and Enforcement

We may, but are not obliged to, monitor access to or use of the Services or review or edit Content. We may remove or refuse to distribute any Content, suspend or terminate users, and reclaim usernames as We deem appropriate to protect the Services or our users or to comply with the law. We may publish and enforce Community Guidelines from time to time; violations may lead to content removal or account action. You may appeal certain moderation actions by contacting Us using the contact information provided in section 25.

21. Export Controls

You must comply with all applicable export control and economic sanctions laws and regulations. You represent that You are not located in, organised under the laws of, or ordinarily resident in any country or territory subject to comprehensive sanctions, and You are not a denied or restricted party.

22. Privacy

Please see our Privacy Policy, available at https://crumbs.social/privacy (or as otherwise notified to You), which explains how We process personal data. By using the Services You acknowledge the Privacy Policy. We may use cookies and similar technologies as described in our Privacy Policy and/or Cookies Policy.

23. Notices

We may provide notices to You under these Terms by posting to the Services, sending email to the address associated with your Account, or by post. Notices are deemed given: (a) when posted to the Services; (b) when sent by email, at the time of sending; or (c) when sent by post, two business days after posting within the UK or five business days internationally. You may send legal notices to Us using the information provided in section 25.

24. Third‑Party Rights

Except as expressly provided in section 7 in respect of Apple Inc. and its subsidiaries as third‑party beneficiaries of certain terms applicable to the iOS App, a person who is not a party to these Terms has no rights to enforce any of these Terms under the Contracts (Rights of Third Parties) Act 1999. Nothing in these Terms creates any agency, partnership, joint venture, employment, or franchise relationship between You and Us.

25. Contact Information

crumbs social ltd., a company registered in England and Wales, registration number 15921719.

crumbs social ltd.,
66 Paul Street,
London EC2A 4NA,
United Kingdom

hello@crumbs.social